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Downside Up took part in the charity auction named Action!

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A pre New Year`s Day charity auction takes place annually on the first December Saturday in Moscow. It is organised by Svetlana Bondarchuk and Eugeniya Popova`s PR International agency. The festive evening is a traditional gathering place for Moscow beau monde. Famous directors, scriptwriters, theatre and cinema actors, entertainment industry people and businessmen attend the event.

This year the project was supported by honoured Russian directors including Renata Litvinova, Anna Melikyan, Vladimir Khotinenko, Janik Faiziev, Andrey Zvyagintsev, Alexey Utchitel and many others among them. Each of them made a narrative short film on any subject for the occasion. The movies were shown on a big screen. Afterwards an auction where any person could buy the picture he or she enjoyed started. The owners of the items gained the films and became the copyright holders.

Anna Melikyan`s drama “8” earned 9 million roubles which is a record. It made her the winner. “All actors asked nothing for their work”, she said. Totally the auction got more than 50 million roubles which will go to such charities as Downside Up, Let you live!, Gift of life, Anton`s right here, Women`s health, Exit, Artist, Life as a miracle, Creation.

Downside Up was represented by the fundraising director Irina Menshenina and the project manager Julia Goncharova. “It`s the first time Downside Up has got the honour to take part in such event”, Julia said after wards. – “It`s priceless for us as the auction will help provide the support for the children under our care. I`d like to thank Alexander Kott and Anna Tsukanova-Kott for their narrative short film “Transformation” which was put out for bids to raise money for Downside Up and got 1 million roulbles. We hope that our participation in this event will become regular. And we wish it from the bottom of our hearts.”