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Downside Up сompletes its fundraiser «The Further You Go»

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Downside Up has completed its on-line fundraiser, «The Further You Go», where participants were given the chance to play Santa Claus on the cusp of the holiday. These generous individuals worked their magic by giving the fund’s children gifts and skills, which they will certainly need later in life. During the fundraiser, donors picked out a virtual Christmas tree and ornament with a gift for a child and then paid for it.

«The further you go, the more goodwill you'll find». They were certain of this at the fund, and they were right! 627 donors took part in the initiative and helped raise 607,960 rubles. Each participant hung an ornament with a child’s wish on the tree, and this forest of magical Christmas trees grew and grew! This miracle was possible because hundreds of people came together to change the future for children with Down syndrome. It’s so important – to speak so that people understand you, to learn to befriend others, to find common ground with adults, to be able to read to enter the first grade.

«The Further You Go» fundraiser received the Golden Cat award from the Russian Fundraiser Association for «best on-line fundraiser».